Who would have guessed. Ikea sells furniture. H&M sells clothes. But now the Swedish companies will now be fighting on the home fashions turf.
H&M is known for their affordable fashions and has now become a strong global retailer. Announced last week and recently confirmed at the Decor8 blog, H&M will be going at it with Ikea in the home fashions arena.
"H&M Brings Fashion Home"
I know all you ladies out there have been infatuated with the fashions and prices on clothing from H&M. If H&M can copy their success to the home products, then Ikea better watch out! So what do you think about the styles, would it quench our American decor thirst? Leave a comment, I’d love to hear from you.
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