There are many different reasons why a customer would purchase item from a website. Often purchases are driven by some need whether it is functionality or decorative there are some definite reasons why a customers would make their choices from one vendor to another.
Furniture websites are a different breed of customer, because there is a functionality appeal as well as a decorative one. So it is doublely difficult to show a customer not only the selection you have, but also the styles and price ranges you have.
Here are the top 5 reasons why a customer would purchase from your store rather than one of your competitors.:
- Navigation: If they cannot find the item (either by your site directory or search) they can’t buy anything from you.
- Confusing: Customers are often turned off by websites that display too much information. If you are a research site, then display research! If you are a furniture website, display furniture!
- Professionalism: If you constantly misspell words or you have dead links and pictures, your customer will consider you and your sites ability to get their order right.
- Selection: Customers might take a longer time searching for something specific, but they might check back with you to find something else in the future.
- Clarity: As with all the reason above, your customer needs to know what is going on at all times. If they feel they are losing control of the buying situation, they will abandon ship.
Good luck!
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