| I consider myself a conservationist, and an active, knowledgeable person when it comes to saving the environment. I like to donate to environmentalist groups, and read about issues like global warming, overpopulation, and over-fishing. When I walk down the street, I throw away other people’s trash if it missed the trash can. So call me a sucker for environmental marketing, but I’m going to start buying Fiji bottled water at their blatantly expensive prices.
Besides having a pretty website: Fijigreen.com, this famously expensive bottled water company is seriously setting the record straight on many aspects of conservation. For example, Fiji aims to be the first “Carbon-Negative” product in the bottled water industry. To achieve this, Fiji plans to reduce production emissions by 25% and use 50% renewable energy such as wind or biodiesel for transportation methods by 2010. |
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| In addition, Fiji will begin investing in Reforestation and renewable energy projects that prevent the release of carbon into the atmosphere, adding up to at least 120% of the remaining product life-cycle emissions. Hence the term “Carbon-Negative”, or actually reducing the amount of worldwide carbon emissions overall as a company.As a result, Fiji Water will be Reforesting the largest rainforest in Fiji, the Sovi Basin. In addition, they are looking to reduce the total plastic in their bottle design by 20%, and reduce bottling facility waste by 33%, also by 2010. Granted, Fiji’s beautiful bottle design is square and not round, which probably accounts for more plastic required in the first place, the effort is welcome.For more information, check out their blog. I’m proud of Fiji’s focus and direction, and they’ve just added one customer in their fold. Expensive or not, they’ve earned my dollar. | |||
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