Ambience is a billion dollar business, and Mcdonalds is going full force in adopting Starbucks’ Style of Furniture and Decor. In a major redesign of their over 30,000 stores, Mcdonalds is adding leather sofas, contemporary chairs, modern lights, and a plethora of other upscale pieces in their renovation. All this, paired with a 2nd prong attack on Starbucks by significantly upgrading their coffee quality and taste, and what we now have is a restaurant that serves all the Mcdonalds food you grew up with, while fashioning a place for coffeeheads to “chill”, Seattle style.
Will it work? Personally, I think it will, because a lot of people are already impressed with the new style from what I’ve seen, and it doesn’t seem to deter Mcdonalds long-standing customers, who usually go for food or habitual reasons anyway. As a result of the ambience and improved coffee, healthy salads, and snacks, Mcdonalds is showing itself to be a serious stand-in to Starbucks. The image will take time to adopt, and some people will never consider Mcdonalds as an alternative, but I know my own mom does. She walks the dog to Mcdonalds every morning, for a cup of coffee.
.jpg)
.jpg)
.jpg)
Mcdonalds adopting Starbucks’ style furniture and decor.
If you enjoyed this post, Subscribe to my Free Newsletter!













{ 0 comments… add one now }